We present to you one of the most fashionable and stylish shops in the city, 𝐃𝐞𝐬𝐢𝐠𝐮𝐚𝐥 𝐀𝐫𝐦𝐞𝐧𝐢𝐚, owned by Arevik Gharibyan.

-How did I decide to start a business?

-The idea to start the business came from my husband, who was inspired by the Desigual store in Rome. He decided to bring the brand to Yerevan, and I learned about it while on a trip to Barcelona to sign the contract.

-What motivates you?

-I find motivation in individuals who have achieved success in various fields. I have studied many business stories and continue to explore new ones for inspiration.

-What makes you smile?

-I find joy in almost everything; life itself brings a smile to my face.

-How do you combine family and business?

-I have three children, two girls and one boy. My daughters are older and they assist me greatly in daily matters. Together, we face and overcome any challenges that come our way.

-How do you cope with difficulties?

-I never shy away from difficulties. I see them as opportunities to grow stronger. Life without difficulties would be quite challenging.

-Tell us about your new projects and the company's prospects.

-Once the situation in the country stabilizes, we plan to open another store. Additionally, I'm excited to announce that our autumn-winter 2022 collection will include a range for men, which is great news for our customers.