Madam is a businesswomen’s club that has been active for three years. The club has brought together over 80 businesswomen who are ready to grow together, exchange their knowledge, and share their experiences. Many essential tools for business advancement often do not appear in books, and even many entrepreneurs are either aware of them or apply them unconsciously.
Aligned with the strategy of the Madam Club, our goal is to contribute to the development of businesses created by women entrepreneurs in Armenia.
Therefore, a Business Development Program for Women Entrepreneurs has been developed by the club’s founder, Tatev Beybutyan. The program incorporates over 10 years of marketing expertise and more than 3 years of coaching experience.
Tatev Beybutyan has developed two modules, each consisting of seven meetings.

Module 1: “WHO I AM AND WHERE I AM GOING”

• Self-presentation, expectations, and the impact of family stories on business
• Family systems and generational DNA
• Limiting beliefs, influencing emotions, and their transformation
• Fundamentals of spiritual growth (Jungian individuation) and their impact on business goals
• The importance of our inner questioning and its management
• Summary, self-development notes, and preparation for the next module

Module 2: “ME AND MY BUSINESS DEVELOPMENT”

• Setting business goals using the SMART method
• Strategic thinking
• How to turn goals into actionable plans
• Marketing strategy
• Target audience research, SWOT analysis
• Advertising campaigns
• Branding
• Social media advertising
• Summary, assignments, and analysis of real-life situations.